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キャラ付け

キャラづけkyarazuke

noun

  1. characterizing (someone as having a specific personality)
  2. stereotyping
  3. typecasting
  4. treating (someone) as if they have a certain (stereotypical) personality

Kanji in this word

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Data from JMdict, KANJIDIC2 (EDRDG), KanjiVG, CC-CEDICT and Make Me a Hanzi. Sources and licences